Keltson Howell

April 11, 2017

The Effects of Context in Product Color Testing

Keltson Howell

April 11, 2017

Design & Emotion 2014
Bogota, Columbia
Bryan Howell, Estafania Marin and SooJeong Kook

This is a summary of the paper.

Keltson Howell

October 1, 2016

Publications

Colored backgrounds affect the attractiveness of fresh produce, but not it’s perceived color

Keltson Howell

October 1, 2016

Publications

The color of the background on which products are presented may affect their perceived attractiveness. We presented five different vegetables (tomato, carrot, yellow bell pepper, cucumber, eggplant) on four different background colors (orange or blue, either light or dark).

Keltson Howell

September 8, 2016

Publications

Design Student Acculturation Through Collaborative Project Assessment

Keltson Howell

September 8, 2016

Publications

Acculturating young design students to the methods and languages of our common design traditions is for many an unpleasant experience because of previous training in rigid school systems emphasizing linear thinking, right or wrong answers, and strict adherence to established guidelines.

Keltson Howell

August 10, 2016

Publications

Collaborative Mentorships in Design Education

Keltson Howell

August 10, 2016

Publications

Peer mentorship in education has many well-documented benefits. However, students in the Millennial generation do not respond well to traditional, structured mentorship practices reflecting Baby Boomer values and mentality typically found in contemporary design education.

Keltson Howell

August 10, 2016

Publications

Introducing New Design Disciplines into a Traditional Industrial Design Program

Keltson Howell

August 10, 2016

Publications

This paper reviews the quiet reframing of our sponsored third year industrial design studio course to explore aspects of emerging design disciplines, sharing five student projects that demonstrate the natural evolution in mindset from product-oriented to context-oriented problem definitions.

bryan howell

September 3, 2015

Publications

The Sharing Economy

bryan howell

September 3, 2015

Publications

The sharing economy is gaining momentum and changing the way people think about and interact with products. The commercial economy has created a culture of conspicuous consumption, where status is displayed by owning lots of stuff.

Keltson Howell

September 3, 2015

Publications

Kickstarters Role in Design Education

Keltson Howell

September 3, 2015

Publications

This paper provides a basic explanation of the Kickstarter platform and reports on the findings from five interviews conducted with design students who openly shared what they have learned from their experiences with Kickstarter projects. It also summarizes a successful design student Kickstarter project, the Tessel Jet Pack Backpack.

Keltson Howell

June 12, 2015

Publications

Using Color-Odor Correspondences for Fragrance Packaging Design

Keltson Howell

June 12, 2015

Publications

Fragrance companies may use colors in packaging design to communicate the properties of their fragrances. Packages with matching colors may have an additional advantage: some studies suggest that consumers prefer offerings for which all sensory impressions are congruent.

Keltson Howell

June 3, 2015

Publications

Color, Trademark and Designers

Keltson Howell

June 3, 2015

Publications

This study explores the potential impact of color trademark registration on contemporary and future designers as well as the design industry.

Keltson Howell

September 4, 2014

Should I Patent This?

Keltson Howell

September 4, 2014

This paper addresses the recent legal and cultural evolutions within the United States Intellectual Property system and its impact on Industrial Design students. It reviews how the United States Congress has revised patent laws, diluting the rights of the inventor in favour of the inventor’s sponsor.